The Los Angeles-based eSports organization FaZe clan announced LeBron “Bronny” James Jr’s latest addition to their growing family.
The 15-year old, their newest recruit as of writing, is the son of NBA superstar LeBron James.
Bronny‘s off to show his in-game skills on titular games like Call of Duty: Modern Warfare and Fortnite.
His addition to FaZe follows right after the eSports organization recruited Philadelphia 76ers star Ben Simmons.
In an official announcement tweet, FaZe says:
“He’s got n̶e̶x̶t̶ now.
Join us in welcoming Bronny James to FaZe Clan 👑”
Fans and fellow FaZe members joined in the warm welcome for Bronny:
“WILD! Welcome to the team lil [goat] 🐐”
“AYYY CONGRATS BRO!! 🔥”
“W LETS GOOOOO 🔥🙏FaZe Up”
The eSports organization confirmed the news on Twitter last Sunday, giving Bronny James a warm welcome to the team with a photo of him wearing a FaZe brand sweatshirt.
Prior to the official tweet, FaZe teased fans about a new member joining the team, saying “this one is special.”
“We have a surprise coming… before the Championship kicks off today, we’re welcoming a new FaZe Member. This one is special.”
Shortly after the reveal, a welcome video for Bronny included highlights as he played basketball and games such as CoD and Fortnite.
Who is Bronny James?
Although he already has made a name for himself as a high school basketball player, and continues to do so, the gamer is also known for creating social media content and streaming gameplays on NBA 2K and Call of Duty: Warzone.
FaZe continues to expand its branding portfolio outside of gaming, and now the organization has recruited basketball players slash gamers to join their family.
And when it comes to gaming, Bronny James is not only skilled on the court but it seems like his skills span in-game.
Being the son of Los Angeles Lakers star LeBron James, it is presumed that he already has plenty of connections in the industry.
However, his new contract with FaZe Clan marks the beginning of his career in esports. He has also played with other FaZe members prior to joining.
In streaming, Bronny James has experience sharing his live gameplays on Fortnite, Warzone, and NBA 2K to his 327k Twitch followers.
He has only signed to be a content creator for FaZe, but who knows, Bronny’s skills may just earn him a spot in the organization’s competitive teams in the future.
As of writing, FaZe currently has signed over 40 streamers and content creators, six teams, and some well-known investors.
Ahead of FaZe’s Atlanta Call of Duty team playing in the CDL Championship and after the recent addition of Simmons as investor/brand ambassador, FaZe Clan continues to make headlines in the industry.