Adidas and gaming superstar Ninja launched the “Time In” Nite Jogger sneaker, the first collaborative product of the partnership.
Made up in Ninja’s signature colors— blue and yellow, the ‘Time In’ Nite Jogger beautifully merges Adidas’ sportswear expertise with the unique flair of the world’s most recognizable gamer.
Time In’ celebrates the hours spent by creators developing their craft, with the particular sneakers Time In’ Nite Jogger featuring Ninja’s branding and detailing throughout.
This partnership was first announced back in August 2019.
Recognized dutifully as the first of its kind, the partnership unites two icons: the leading sportswear brand and one of the biggest names in the gaming industry.
The collaborative product is designed to highlight Ninja’s great impact on today’s culture, especially among young audiences.
Ninja has worked hard to change the perception of gaming in the mainstream media, pouring in his unending dedication and work ethic.
The well-renowned gamer didn’t shy away from admitting his excitement over the collaboration:
“I’m beyond thrilled and humbled to finally show the world what I’ve been working on with adidas. The ‘Time In’ Nite Jogger represents the culmination of countless hours dedicated to my craft paying off.”
Time In’ is a platform built by Adidas and Ninja to honor the many hours spent by creators across the globe as they continue to hone and develop their skills everyday.
It stands as the uniting narrative that ties creators together under the Adidas brand.
The platform encourages everyone to invest in your dream and believe in the idea that: the work it takes to be ready for your moment happens long before that moment appears.
Ninja also highlighted his background in outlining the significance of the collab:
“If a kid from Chicago who just loves playing video games can collaborate with one of the sporting world’s most iconic brands to launch a shoe together, anything is truly possible.
It’s through this philosophy that I hope I can help inspire the next generation of creators to realize their dreams– if you’re willing to put the TIME IN you can achieve anything.”
The #adidasbyNinja “TIME IN” Night Jogger will drop on December 31st.
Are you excited for this first edition collab?