EA Close to Making $1 Billion From Microtransactions Last Quarter of 2019

EA-Close-to-Making-$1-Billion-From-Microtransactions-Last-Quarter-of-2019

Seems like business is booming for EA!

Video game giant Electronic Arts revealed its total earnings for the holiday quarter of 2019, and the company seemed to have surpassed all expectations.

The revenue from EA’s microtransaction bucket, called Live Services, reached nearly $1 billion.

Microtransactions remain to be a big business for EA.

In a chart they published, EA reportedly made around $993 million from “live services” when the quarter ended on December 31.

For the past year, the gaming giant made almost $2.835 billion from microtransactions alone.

Making a total of $1.593 billion in revenue (for the quarter) and $361 million in profit, microtransactions help EA’s business continue booming.

A lot of the microtransaction revenue comes from the Ultimate Team modes for EA’s sports games: such as FIFA, NHL, and Madden.

Another EA masterpiece, Star Wars Jedi: Fallen Order (PS4, XONE, PC), also reportedly performed above expectations.

Estimated sales were originally around 6-8 million copies, but the company is expecting sales to reach 10 million copies before the current fiscal year ends on March 31.

The game Star Wars: Battlefront II also performed well, partly because of the renewed overall interest in the Star Wars franchise thanks to recently released The Rise of Skywalker.

Apex Legends, another titular EA game, also saw a boost in player engagement during Season 3 than in Season 2.

EA will work to continue and build the momentum for the upcoming Season 4.

It was also teased how Apex Legends might be brought to one new platform during the year. The game is already confirmed for mobile, so fans are speculating the company may be eyeing a Nintendo Switch version.

The video gaming giant also re-confirmed its initial plans to launch a new Battlefield game on PlayStation 5 and Xbox Series X, which gamers can look forward to.

There will also be additional releases in store for the new year, as confirmed by EA CEO Andrew Wilson.

“We’ll be ready to lead with some of our top titles.”

Are you looking forward to what EA has in store for its players in 2020?

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